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RECOVERY - R- TASK ORDER NOTICE. 2010 Census Partnerships Program Support - Expanded

This opportunity is a Recovery and Reinvestment Act action
Solicitation Number: YA132307CQ0004-TO024-ARRA
Agency: Department of Commerce
Office: U. S. Census Bureau
Location: Suitland
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Combined Synopsis/Solicitation
Added: Aug 26, 2009 12:49 pm


Using Recovery Act funding, the U.S. Census Bureau intends to issue a task order to contract number YA1323-07-CQ-0004, a competitively awarded Indefinite Delivery Indefinite Quantity Contract for the 2010 Census Communications Campaign, awarded to True North Communications, D/B/A DraftFCB, Inc., 100 West 33RD Street, New York, NY, 10001-2900. This task order will be for the design, development, printing, shipping and distribution of additional promotional materials and items in support of the 2010 Census Partnerships Program. Utilizing American Recovery and Reinvestment Act funds, the task order will require compliance with appropriate federal and state laws and regulations.

The Partnership Program in support of the 2010 Census works with state, local and tribal governments; community-based organizations; schools; media outlets; and others in communities all across the country.

While the program is designed to reach out to all segments of the population, special emphasis is placed on working with the hard-to-count populations, as they are often not convinced to participate in the census through more traditional methods of communications. The program recognizes the value of community input and that broad-based participation in the census must be built at the local level.

Support to the Partnership Program is already being provided under the 2010 Census Communications Campaign contract, through task order TO-008. Under TO-008, the contractor is required to provide promotional materials and items for nineteen (19) different audiences and languages.

Under this task, to be funded by the American Reinvestment and Recovery Act of 2009 (ARRA), the contractor shall develop and deliver promotional materials and items in support of the national and regional partnership programs as part of the 2010 Census Communications Campaign Master Contract, particularly to reach hard to count (HTC) populations, in addition to those currently covered under TO-008.

The contractor shall ensure that materials developed under this task are integrated with the look and feel and message of the Communications Campaign. The development of materials shall be in alignment with its intended Communications Campaign phase - Awareness, Motivation, and/or Non-Response Follow-Up.

The existing contract must be used for the following reasons: 1) The work to be performed is within the scope of the original contract technical provisions. 2) The incumbent contractor has the management, technical, and administrative skills to efficiently and effectively accomplish this work at a reasonable cost. 3) The materials and items to be delivered shall be integrated and coordinated with the campaign-messaging, theme and other promotional materials already developed by the existing contractor. 4) This contract enables the work to begin immediately.

The American Recovery and Reinvestment Act (ARRA) contains specific acquisition requirements that must be met when using funds appropriated by the Act. Acquisitions must comply with FAR, and to the maximum extent practicable, be awarded under competitive procedures as fixed-price (FP) contracts. The U.S. Census Bureau intends to use the current IDIQ contract to meet its requirements. A task order with multiple contract line items is anticipated. Contract Line Items will include fixed-price and materials type line items. This contract was awarded competitively.


Acquisition Division
Room 3J438
Washington, District of Columbia 20233
True North Communications,
D/B/A DraftFCB, Inc.,
100 33RD Street
New York, New York 10001-2900
United States
William H Russell,
Contracting Officer
Phone: 301-763-1804
Fax: 301-763-4624
Lizannette Velez,
Contract Specialist
Phone: 301-763-1824
Fax: 301-763-4624